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Market research on the social internet: business development tips from Louis Gray
Featuring...

  • Louis Gray
    Silicon Valley Blogger for technology geeks...
Acclaimed social media blogger Louis Gray on joining your customers' conversations:

So customers are turning away from your website to find out the information that they need about your product. Instead they're going to their trusted peers. We've seen that 80 plus percent of people turn to consumer peers to find out the best news about products before they make a buying decision. They would be having those conversations on far flung areas. Be it on Google newsgroups, be it on Facebook, be it on Twitter or LinkedIn.

One of the best things about social networks and the web in general is the ability to use search. You can search through newsgroups on Google. You can search through Twitter. You can even search on Facebook and find specific fan pages that are dedicated to industries and marketplace that are about you and your business. One of the best things about finding these areas is that's where your customers are hiding. So you can participate with your customers there, and find out exactly what it is that they're discussing about your product and your industry, to try and lend a helping hand.

It's the responsibility today of companies to seek those out and start participating in such a way that they can find out that the customer get the seat at the table in helping to define the next features of your own product. So you can grow with them, and help be the answer that they need.
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