As part of a new marketing strategy, Virgin Atlantic has launched its Flying Without Fear course as an app for iPhone and iPod touch from the App Store.
According to Ben Trewhella, CTO at Mubaloo, a developer of mobile applications, Virgin is targetting the vast audiences looking for services in their pocket.
"Companies that aren't preparing for this shift are going to be at a considerable disadvantage It's a direct line to the customer through the one thing they carry at all times, everywhere they go."
Sir Richard Branson, President of Virgin Atlantic, commented:
“Our first iPhone app will bring the benefits of our successful Flying Without Fear course to millions of people around the world who are now using mobile technology to make their lives better. The app will put many travellers at ease and enable them to prepare for their first Virgin Atlantic flight.”
For businesses looking at the best ways to reach new customers, the show provides insight into new mobile marketing strategies with the app store recently having hit over a billion downloads in just nine months.
