There’s no doubt that twitter is an essential destination for anyone serious about
social marketing for business. People are joining in droves to become part of what was already a vibrant community. On twitter, you'll find people from all walks of life and there are plenty of examples of people doing significant business on the platform.
But like any business in these recessionary times, you need to ask how you can build a profitable network and generate return on investment quickly. A quick Google search reveals that there are dozens and dozens of case studies of businesses which have used twitter to grow their sales. But that’s really only the tip of the iceberg.
Twitter has so many other uses. Twitter is great for attracting people and developing relationships, it's superb for gathering information, and its a great way to keep up to speed on the latest news, trends and ideas. All of which is great for business.
Add to that the many personal benefits, including finding answers to annoying questions, fast. It's a great tool. As part of our work on the Million Dollar Challenge, we have interviewed dozens of top social networking experts about how to approach twitter for business.
We’ve also worked with hundreds of businesses as part of our twitter collaboration series to find out what really works on twitter. We've taken this information and applied our Attraction Blueprint and Digital Marketing Blitz Blueprint to Twitter, and it works a treat.
The secrets are that you need to know how to attract the right mixture of followers on twitter, and you can be clever about working in a systematic and efficient way to make this happen. After all, the whole point is about having conversations with people. If people don’t want to have conversations with you then you’re hardly likely to attract the right people to you and your business.
So you'll need bold content to rise above the noise and attract these people to you. And if you are not organised and systematic it will take a long time. Sure, you can grow your twitter following completely organically over time. But if you are interested in building a wide network of contacts as well as some deep relationships, then a systematic approach driven by a dedicated web 3.0 team within your business, really does work.
Take a look at the growth on one account where we have tested and proven this approach. We’ve been able to achieve quite significant growth whilst at the same time really working on maintaining and developing great relationships so that there is good quality within the network. And we've made some sales at the same time! For more information, watch our Twitter shows.
Or if you'd like expert help implementing the attraction blueprint or digital marketing blueprint for your business to achieve incredible results, apply for the Million Dollar Challenge today.
