Business News TV: David Meerman Scott on buyer personas

Top business advice from David Meerman Scott, bestselling author of The New Rules of Marketing & PR. Join him in this show as he talks about why you need to clearly identify your customers.

When you are developing a sales website, it’s important to clearly identify who is going to be buying from you.  What a many web entrepreneurs do not realise is the importance of doing this before creating the content. In this show, David Meerman Scott gives business marketing advice on how to clearly define your customers and what he calls their ‘buyer personas’.

With buyer personas defined, it is far easier to understand the problems that they have, and therefore to create content that appeals to them, and is in their words. In this show David Meerman Scott tells  you how to use buyer persona research to gain vital information about them, and how to then use this wealth of information to create compelling content.

David Meerman Scott is a regular member of the Million Dollar Team - the ultimate business TV series, delivering over US$1m worth of sales genius for your business.  yourBusinessChannel has scoured the globe for the best business minds, those who have helped drive literally billions of dollars of sales for their clients, and transformed businesses.  And you can watch them right now, free, and apply their techniques to your business.

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