Business Online TV: David Meerman Scott on why you make more money by giving away your ideas online
Top business advice from David Meerman Scott, bestselling author of The New Rules of Marketing & PR, as he explains how you can improve your profits online by simply giving ideas away.
Giving away great online content helps to foster people’s interest in who you are. While so many companies create large amounts of highly compelling information, from white papers to video content, all too often they lock it away behind virtual gates that require an email address, other information or even purchase of that piece of content.
There’s a huge difference in the number of people who will download something that is free, and those that will download something they need to exchange information for. That means there is a huge difference in the number of people that you are gaining interest from. Find out more from David Meerman Scott on getting people interested by giving your information away.
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