David Meerman Scott’s top marketing business advice: how to avoid the ego trap in your sales copy

Top business advice from David Meerman Scott, bestselling author of The New Rules of Marketing & PR, as he shows you how your site could be too generic to differentiate you from your competitors.

Have you ever been on a website and wondered if you could simply substitute your company name and product names with theirs? If you do this and it still sounds compelling then what does that say about the site and copy?

In a world in which you must stand out from the crowd, simple substitutions of names and products cannot be a good thing. Join David Meerman Scott as he explains what’s wrong with generic, ego based content and why your copy needs to be different if you want to engage your customers.

David Meerman Scott is a regular member of the Million Dollar Team  - the ultimate business TV series, delivering over US$1m worth of sales genius for your business.  yourBusinessChannel has scoured the globe for the best business minds, those who have helped drive literally billions of dollars of sales for their clients, and transformed businesses.  And you can watch them right now, free, and apply their techniques to your business.

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