Business Online TV: David Meerman Scott on new opportunities to reach customers with the humble press release

Top business advice from David Meerman Scott, bestselling author of The New Rules of Marketing & PR, tells you why the press release is still a great tool, and shows you how to use it to reach more customers.

Press releases were once one of the few channels businesses had into the media, and were used to get journalists to write about or broadcast about a company. But it wasn’t a simple process – with just a handful of people ever seeing your press release, if they chose not to work with it, then it could easily end up dead and buried in the waste basket.

But with today’s online media outlets you can get literally hundreds of millions of eyes over your releases. And that means that it is your prospects reading the press release and making a direct decision about your products and your business from your release - not from a release reworked by the media. Find out more business marketing advice from David Meerman Scott as he reveals how to produce highly effective press releases for today’s media.

David Meerman Scott is a regular member of the Million Dollar Team - the ultimate business TV series, delivering over US$1m worth of sales genius for your business.  yourBusinessChannel has scoured the globe for the best business minds, those who have helped drive literally billions of dollars of sales for their clients, and transformed businesses.  And you can watch them right now, free, and apply their techniques to your business.

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