Expert business Advice from David Meerman Scott – Why nobody cares about your products or services!

Top business advice from David Meerman Scott, bestselling author of The New Rules of Marketing & PR, reveals why you need to stop being so egocentric – because nobody cares about your products or services.

Business expert David Meerman Scott has startled more than a few business people by cutting straight to the truth and telling them that nobody cares about their products or services. But what does he mean by this?

In sales it’s no big secret that customers are motivated to purchase based on their own needs. They are seeking solutions to their problems or to fill gaps in their needs in order to meet their own ends, not yours, or those of your product. Find out from this marketing expert how you can use this knowledge to create truly great marketing materials.

David Meerman Scott is a regular member of the Million Dollar Team - the ultimate business TV series, delivering over US$1m worth of sales genius for your business.  yourBusinessChannel has scoured the globe for the best business minds, those who have helped drive literally billions of dollars of sales for their clients, and transformed businesses.  And you can watch them right now, free, and apply their techniques to your business.

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