Business Television - Secret Revealed! David Meerman Scott’s most important thing for web marketing

Top business advice from David Meerman Scott, bestselling author of The New Rules of Marketing & PR, reveals a secret that could prove to be the most important thing you’ve tried with your web marketing.

We’ve heard from this marketing expert why nobody cares about your products or services, and how by acknowledging that, and by focussing on your customers rather than your products, services or your company, you can begin to produce highly effective marketing materials.

Yet when it comes to websites, a vast number of companies are still focussed on giving extensive information about their product. According to business expert David Meerman Scott, they need to think differently, to get away from product oriented marketing and start marketing toward the people that buy from them. 

David Meerman Scott is a regular member of the Million Dollar Team - the ultimate business TV series, delivering over US$1m worth of sales genius for your business.  yourBusinessChannel has scoured the globe for the best business minds, those who have helped drive literally billions of dollars of sales for their clients, and transformed businesses.  And you can watch them right now, free, and apply their techniques to your business.

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