Business News TV: David Meerman Scott exposes the marketing behind the US Presidential Election

Top business advice from David Meerman Scott, bestselling author of The New Rules of Marketing & PR, talks about the marketing elements of the US Presidential Election, especially their online marketing strategies.

Elections are a time when marketing teams go into overdrive, and no election gets the gears turning more than the US Presidential Election. Recorded only a few months out from the election, in this interview with David Meerman Scott he looks at the differences in the two candidates’ use of social media.

What he reveals may come as a surprise, but also paints a very clear picture as to how influential social media marketing campaigns can be, and what you could be missing out on if you aren’t engaging with your customers online.

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