Business Sales Expert David Meerman Scott cuts through the gobbledygook

Top business advice from David Meerman Scott, bestselling author of The New Rules of Marketing & PR, talks about the nonsense he sees all the time when it comes to the way people talk about their businesses.

Whether online or offline, according to marketing expert David Meerman Scott, there is something that crops up time and again when companies talk about their products and services – and it’s something that could be harming your sales.

In this show, he provides a number of examples of ‘gobbledygook’ that companies around the world insist on cramming into their marketing materials. When you hear terminology that you don’t understand, you turn off and don’t take it in. When marketing materials are crammed with this nonsense, it’s not hard to understand why they fail to reach their targets. Find out what the leading gobbledygook terms are, and what language you should using instead.

David Meerman Scott is a regular member of the Million Dollar Team - the ultimate business TV series, delivering over US$1m worth of sales genius for your business.  yourBusinessChannel has scoured the globe for the best business minds, those who have helped drive literally billions of dollars of sales for their clients, and transformed businesses.  And you can watch them right now, free, and apply their techniques to your business.

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