David Meerman Scott - business advice drawn from a tortured metaphor - must see Business TV

Top business advice from David Meerman Scott, bestselling author of The New Rules of Marketing & PR, uses what he calls a tortured metaphor to explain the importance of participation in social media.

When it comes to your participation in blogs, forums, and chat rooms, you definitely want to be an active part of the community talking about your company, products or services. But social media can be a seemingly misleading term when you’re working alone in your office. So what is a good way to get a mental picture of all these activities, so that you know the kinds of behaviour you should adopt and the language you should use to make sure you engage with other people online?

In this show, marketing and business expert David Meerman Scott uses what he confesses is a tortured metaphor to describe the web, and how, by looking at it in that way, you can bring what you know works from the offline world and put it into action online.

David Meerman Scott is a regular member of the Million Dollar Team - the ultimate business TV series, delivering over US$1m worth of sales genius for your business.  yourBusinessChannel has scoured the globe for the best business minds, those who have helped drive literally billions of dollars of sales for their clients, and transformed businesses.  And you can watch them right now, free, and apply their techniques to your business.

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