Business Marketing Advice for the President: World's Top Digital Marketing Experts Call the Race

In this new business television show, two of our digitial marketing experts David Meerman Scott and Peter Shankman the use of cutting edge digital marketing techniques in the ultimate sales arena - the US Presidential Election. Says Scott,

"One of the things that’s been so interesting to me over the last couple of years is focusing on the marketing aspects of the US Presidential Election.... and it’s been fascinating to watch the differences in the ways that the two candidates and the two campaigns have been, or have been not, using social media"

According to our digital marketing experts, Barack Obama and his campaign have really been embracing the ideas of social media. In particular Obama has realised that there is communities out there packed with people who are interested in what he is doing.

They want to follow him using the tools of social media.

Meerman Scott describes how Obama created a Twitter feed which he uses to alerts his supporters who subscribe to his Twitter feed about what he’s doing. Says Scott;

"In fact when Obama announced his candidate for vice president, what he did is he first alerted people on Twitter and other networks as well and his email list and said ‘I’m going to be announcing my candidate for vice president first, to you, my supporters through Twitter and through email and through our site before I even alert the media’."

Tune in to get this free business marketing advice and learn how you integrate with your communities on services like Twitter and Facebook and lots of different social networking sites. This is the perfect way to market to people who are your fans, for people who want to follow you, for people who are focused on the things that you are doing.