Social marketing tips from David Meerman Scott: use triggers to bring qualified traffic to your website

The aim of any online social marketing strategy is to get customers talking about your business and its products, and driving traffic to your site. Social marketing guru David Meerman Scott calls this a World Wide Rave.

In this business television show, Scott shares his latest internet marketing tips on creating online  triggers to bring your customers to your virtual doorstep.

The show is part of Scott’s six-part business television series explaining step by step how to create social marketing buzz around your product.

In this episode, Scott gives web strategy and internet marketing tips on creating the kind of content that will trigger people to share your stuff online.

The secret, says Scott, is to create really interesting content that is not gimmicky, but that people really want to share. You need to give your audience a real reason to share your material online.

So what makes for interesting content? Lots of things, says Scott. People love to share content that is funny, for example. Just think of the kind of YouTube clips that your friends like to share with you via email or Facebook.

Another of Scott’s social marketing tips is to create something that is really valuable,  for example a high quality piece of research or market data that people will want to share.

Another effective trigger is using a celebrity. People are always interested in celebrities and are much more likely to share content that features well known person.

Yet another very effective trigger is content which is outrageous or entertaining. On the show, Scott discusses the example of Blendtec, and American firm who have a very popular YouTube channel. On the channel, they feature clips of various items, from golf balls to iPhones, being blended in an industrial blender.

David Meerman Scott is one of over 70 leading business experts who contribute free business advice and small business marketing tips to yourBusinessChannel.