Internet marketing tips from David Meerman Scott: point the world to your virtual doorstep

Anyone running a web strategy to drive business development will know how hard it can be to attract attention online.

In his latest business television show, social marketing legend David Meerman Scott explains how to use a whole suite of platforms, from Facebook to email to Google, to point the world to your virtual doorstep.

Scott’s internet marketing tips are part of a series in which he gives web strategy advice to create a world wide rave. A world wide rave is when your customers are talking about you and your products online and sharing your story with their contacts because they really want to.

In earlier episodes, Scott explains how to create online content that will attract a lot of attention. In this business television show, he discusses what happens once you have created a lot of interesting information and appealing content to share online.

If you follow his recommendations to create a social marketing world wide rave, says Scott, people will want to follow you online and they will want to know more about you and your organisation. They will genuinely want to find your stuff.

One of the great things about this internet strategy is that all the online buzz and links will be indexed by the search engines.

Because of this, says Scott, a world wide rave is not only a social marketing strategy, but the best form of SEO there is.

With a world wide rave, people will be talking to each other and pointing each other to your site. So you will be getting traffic not just through search engines, but through email, through Facebook, through Twitter, and all other social marketing platforms.

It is important not to forget the final part of this web strategy, says Scott. Attracting attention and building traffic is the first step. But in order to convert this into revenue and business growth, you must make sure that it is very easy for your customers to buy from you.