Social marketing tips for a successful corporate blog: finding the right topic

Finding the right angle on your subject matter is critical to running a business blog that leverages social marketing results and that doesn’t suck. That’s according to social marketing guru David Meerman Scott, speaking on his latest business television show on yourBusinessChannel.

Because it is relatively inexpensive, blogging can be a powerful small business marketing strategy, says Scott. But blogging and social marketing strategies can also be highly effective for corporates, he says.

The key, once you’re fully familiarised with the blogosphere, is getting your subject matter right. In other words, making sure that you are blogging about the right things.

Scott believes that is vital to discover and understand what you are passionate about, before you take the plunge and start publishing a blog.

The topics that get you charged up and make you want to comment when you read other blogs, are the topics that you should be focusing on in your own blog, says Scott in his social marketing tips.

And if you never feel excited or passionate about what you read when you read other blogs? Then you’re probably not a natural blogger, says Scott, so don’t’ bother starting one of your own.

It is very important to define your topic fairly clearly, says Scott in his business advice.

Writing a blog on topics which are too broad (for example, a general blog on business development) or too niche (for example, Facebook marketing tips for businesses in Antarctica), won’t work too well.

When you’re happy with the topic that you’ve defined, write a couple of posts and publish them with password protection, so that only selected people can read them and see the blog.

This will give you a chance to make sure you are totally happy with the design of the site, your writing style, the subject matter, and all the other little details. Once you’re happy, you can unleash your blog on the world.