With defending champions Manchester United taking on Inter Milan in the Champions League we saw some of footballs top social marketing superstars go head to head. And in this show we analyse their secrets to bring you business development advice for your own social marketing strategy.
Generally recognised as the world's best player, Christiano Ronaldo is now averaging nearly three million internet searches on google every month..... Which compares pretty favourably with people like David Beckham, Wayne Rooney and even Oscar winning Kate Winslet.
But when it comes to a web strategy that makes you a digital superstar, Jose Mourinho is also showing how to blow away the competition, generating more than 3 times the search traffic compared to his peers like Sir Alex Ferguson. What's his secret?
These guys are both successful coaches - but there is a simple internet marketing tip for anyone wanting to become a digital super star.
Don't be boring!
In a recent interview with our business tv channel, Shel Israel said:
Basically corporations worldwide have got into the habit of shovelling out crap. They go to the PR people who add adjectives in, they go to the legal people who take that which is interesting out and they send something out which is just pure crap.
So here is our buisiness advice:
Being good is not enough - you've got to create great content that attracts the fans!
