With social networks maturing and developing, the ways in which people can connect is nothing short of incredible. If you connect with the right people, you’ll save yourself a ton of time, you'll walk through open doors instead of making cold calls, enhance your personal and business profile, access outstanding information and opportunities you would have previously missed, and ultimately increase your revenue.
LinkedIn is undoubtedly one of the key social platforms that clever business people embrace. It is also the dominant business-to-business network online.
Mark Perl:
The key thing for all of us, large businesses or small businesses is that database, and one of the challenges is when was it last swept. Here you've got the largest database on the planet incorporating almost every single sector of business with the most senior titles and it's clean.
Any time anybody moves from one position to another, it's up to them to update their own information, so you've got the latest information on everybody, their latest titles, and your reach is absolutely enormous.
For the first time, you get the opportunity to look inside your network's little black book of contacts. So that magnifies and amplifies your reach and stretch into the market beyond anything else that's ever been available to us before.
LinkedIn has three degrees of separation -- there's you, there's your direct contacts, and your contact's contacts. So the wider you have your first level of contacts, it multiplies out significantly to the opportunities, connections, and links that you can make with other people.
