Expert Business Advice: The secret to getting business from networking

One of the best ways to get more business is to generate word-of-mouth so that customers come looking for you. When people hear great things about your business, they're more likely to want to buy from you.

Some people think that the world's most successful entrepreneurs are lucky. But what they don't realise is that top entrepreneurs don't wait for word of mouth to just happen. They work very hard to generate positive word of mouth for their business. And one great way to do this is by networking.

Dr Ivan Misner, networking guru and founder of BNI, is regarded as one of the world's leading networking experts. Dr Misner is a New York Times bestseller, a columnist for entrepreneur.com and he is frequently interviewed by major networks and publications wanting to know more about networking trends. Dr Misner founded the world's largest business networking organisation, which has over 80,000 members worldwide. Last year, members passed more than a billion dollars of business to each other.

In this, the first section of this interview, Dr Misner explains his secret to getting business from networking and what you can do to make the most of every networking event you attend. He shares his expert tips on assessing a business event so that you will know immediately who to approach and who not to talk to.

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For more tips and advice from Dr Misner - Click here!