Business TV channel: PWC HR expert on the myth of the CEO

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Pricewaterhouse Coopers
Global powerhouse in financial and professional services...

There are many business legends where bringing a vibrant CEO on board has pulled an ailing business back from the brink. While these tales may be true, relying on a new CEO to work magic on your firm may well be overlooking serious, systemic issues.

Alexander Pepper, Partner at PricewaterhouseCoopers, explains why the CEO myth exists, but why, no matter how charismatic the new boss may be, the problems may not go away.

Find out more about the CEO myth, and the realities behind it, by watching this show!

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http://www.yourbusinesschannel.com/show/recruitment/345/business-tv-channel-pwc-hr-expert-on-the-myth-of-the-ceo