Business sales tips: Selling more - the skills today's sellers must master: Why real people get results

The classic image of a salesman is not entirely flattering. While the stereotype doesn’t reflect the majority of sales people out there, it can be a hard image to shake. But by being human and building trust with your customers, you can form enduring relationships that are helpful to everyone.

In this show, the second of a four part series, we hear from sales experts Bill Caskey, Founder of Caskey Training, Nigel Edelshain, CEO of Sales 2.0, and Clayton Shold, Co-founder of Salesopedia, as they reveal the kinds of people skills that work to ensure good relationships with your customers.

Join the experts to find out about the right stuff when it comes to people, and you’ll also see how building relationships and gaining trust are the best ways to approach sales – see the show now!