Alongside other web 2.0 developments, social networking has brought about great change to the way we now approach advertising. Relevance and sharing are key to succeeding, but what is the best way to approach advertising within a social network?
We asked Tom Smith, Research Manager, EMEA, at Universal McCann how one should approach the development a strategy that will encourage usage within social networks. Universal McCann’s Wave 3 report, which collected information from studies involving 17000 people in 29 countries has been adopted by experts in a wide range of industries as a handbook for social media growth and development information.
