Business Television Show: Why most PR people mess up online
Public Relations online in the new millennium is a very different ball game than in years gone by. The rules have changed, but many PR people have failed to change with them, and the mistakes they make can be costly. But what is it they are doing wrong?
In this show, David Meerman Scott reveals where they are going wrong. A highly respected online marketing expert, David M. Scott’s business books – including his bestselling The New Rules of Marketing & PR - have been downloaded by literally hundreds of thousands of people.