More expert business advice from Author and Founder of Ypulse, Anastasia Goodstein. See this show to hear what she has to say about the ways in which youth today are using social media – and how you can adapt to make the most of it. See this show, which is packed with free business tips for getting up to speed with Gen Y.
Whether its blogs or social networking or other applications, the business experts agree that social media is one of the most important facets of business online today. Statistics show that among young people, usage of social media by ‘tweens’ and late teens runs as high as 96% - making it almost universal in terms of penetration.
But what are they using this technology to do? Are young people doing what they have always done, and simply use this technological advantage to simply hang out with each other? While this may seem the obvious purpose of a social network, there are deeper trends at work too.
While they may be just hanging out, there is a level of communication operating – and it’s one that is of high importance to marketers. Connections are being made that extend beyond being merely social – music, entertainment, politics, video games are all being assessed and information exchanged. And perhaps of most importance is that they are finding ways to express themselves with technology.
In this show, Gen Y expert Anastasia Goodstein examines how youth are using social media and social networks, and the importance that could hold for the future of your business. Watch this Business Legends show now – and see more this series for more online business tips from business experts like Anastasia Goodstein to find out the secrets and methods that took them to the top!
