Business TV channel - Revealed: The secret techniques of successful email marketers

Chris Nagele at Newsberry.com with more of his expert business email tips. See this show to find out the secret techniques that only the best email marketers use. This show is packed with these and more great marketing tips for small business owners – watch it now!

Judging the success of an email campaign involves a number of factors, not least of which is your response rates. Improving those rates involves two very important aspects; the first of which is deliverability, a topic which our business expert Chris Nagele covered in earlier instalments in this series.

The second is targeting and segmenting. This involves gathering more information about your subscribers that simply having their name and email address. If you can capture demographic information, from gender, age and location right through to their interests, you can target and segment your emails.

This means the chances of having your emails opened are greater and that the chances they will bounce are much lower, all because the people you have sent them to have opted in, and are interested in the information you have sent them – and you’ll have the added bonus of improving your reputation with your ISPs.

To find out how to collect the information and how it helps more people to open your emails watch this Business Legends show now! For more on running highly effective email campaigns - see more this series for more online business tips from business experts like Chris Nagele to find out the secrets and methods that took them to the top!