The big retailers are playing a game of catch up with the online retailers, and here, Finlay Clark, Retail Strategist at bigmouthmedia, explains what the difference is between them and the ‘pure plays’.
Online stores have really forged ahead with the opportunities that abound in the modern marketplace. But the high street stores haven't put as much emphasis on online activities at a time when those retailers that allow people to make their purchases online are seeing remarkable results – especially when allowing customers to pick up the goods in-store.
While consumers still prefer going into brick and mortar stores to buy products, they will often come armed with all the information they need. With the amount of unbiased information available about products that is on offer online, online research before purchase is very common. So what can you do to make sure that they are buying from you?
Watch this show to hear brand building and business marketing tips from this business expert, as he reveals how to combine your online and offline business components to generate increased sales. Find out more, including:
- Why high street stores haven't put as much weight behind their online presence
- Why clever businesses use offline tools to talk about what they are doing online
- Why retailers are allowing people to buy online but pick up in stores
- Why consumers are researching online, but then go into stores to buy the product
- How to make sure that people can find your stores
Join Finlay Clark in this business online TV show to hear more of his tips for online business and ecommerce success. Remember - these are all things that you can do today to get your online business working and to get your sales rolling – see it now!
