A simple piece of sales advice can deliver a powerful double whammy for your ecommerce and web strategy. In a new business TV show produced by yourBusinessChannel, ecommerce expert Rick Wilson explains why adding customer testimonials to your site will make a huge impact on your internet strategy.
Ecommerce experts often talk about the importance of developing an online community as part of your web strategy, says Wilson, but this is easier said that done. How do you go about making this happen?
In his ecommerce sales advice on the show, Wilson gives practical business development tips on creating an online community based around your business website.
One of the most cost effective and powerful ways to do this, says Wilson in his sales advice on the show, is to build functionality into your site to allow your customers to create user generated feedback and content. Perhaps the most common example of this is testimonials and online product reviews.
The benefits of this web strategy are twofold. Firstly, it creates a more interactive, engaging online experience for you customers.
Secondly, it lets your customers do the selling and content production for you. Online customer reviews are overwhelmingly positive, says Wilson, and prospective customers would much rather take the word of a satisfied customer than yours. That’s what makes this such a powerful web strategy.
In the show, Wilson expands his online sales advice to explain how simple and cost effective it is to add this kind of functionality to your business website. If you have an in-house web development team, it is a comparatively simple matter to write the necessary code. If not, there are plenty of off-the-shelf products which can do the job at low cost.
Rick Wilson gives
web strategy and sales advice in his free show every week right here on yourBusinessChannel.
