Tom Smith

Universal McCann have become widely regarded as a source to turn to when searching for solid, reliable information pertaining to the growth and development of social media, particularly the Wave 3 report. This widely respected report is a great resource for anyone looking at the myriad ways to use social media to benefit their business.

Behind the report is Universal McCann’s Research Manager for EMEA Tom Smith. The individual within the organisation who recognised a growing interest among clients for information related to social media, Tom understood that rather than basing recommendations on gut feelings and perceived trends, proper research needed to be undertaken.

Now he oversees a study that focuses on 17000 people across 29 countries. With a sphere of interest that stretches around the globe, Tom is truly in the know when it comes to social media from a measurable research perspective, feeding information back to the Universal McCann globally, as well as releasing the information publicly on the internet.

Resources - Articles from Tom Smith:
Universal McCann's Wave 3 Report